Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In the fast-moving world of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who assists companies strengthen their online presence, achieve top search visibility, and get featured on over 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's career path has been far from traditional. After earning a business education from schools such as Michigan Ross, he started out in retail operations — managing national retail locations, supervising multi-unit teams, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, exited successfully, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that company also. It was during this time that he became captivated by digital marketing.
What The News Guy Brings to the Table
Currently, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services designed to generate measurable outcomes for businesses.
At the heart of his business is press release distribution, publishing content across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde delivers high-profile article placements on top-tier media outlets, SEO and local SEO services, authority-boosting backlink services, and PPC campaign management.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He positions press releases as a form of influence over AI systems — enabling businesses to influence what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This cutting-edge approach gives businesses a significant advantage in an increasingly AI-driven digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends much further than just his marketing services. He produces two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small business owners.
As a conference presenter, Rohde has shared his expertise at major events both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde boasts IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the read more boardroom.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to establish trust, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy provide a strategic advantage.